SELLING YOUR HOME
WITH JOHN BERTSCH
Ready to sell your home and move on to the next chapter? You probably don’t need another online assessment, although I do provide that. And perhaps you’ve already heard one or 10 agents tell you that they’ll get you the best price for your home, guaranteed. Talk is cheap; Results take work. It’s more important that you understand the reality of selling before investing your time.
If your initial step in selling your home involves a frantic call to an agent because you need to sell within a month, that’s not an ideal situation. When someone asks me, "What's my home worth?" the answer depends on timing. Selling in 30 days yields a different value compared to selling in 90 days or more.
Initiate the conversation early to ensure best results. Although the heavy lifting typically occurs around the three-month mark before your target sale date, one of the most valuable tools I can offer at this stage is my Property and Market Watch. You are best served by knowing relevant information – real-time updates on your neighborhood's activity, including new listings, properties entering escrow, and recent sales. By monitoring these trends together, we’ll be on the same page when we discuss overall market conditions and expectations.
A great home-selling experience should be smooth, seamless and profitable, right? You can rely on my use of best-in-business video technology, skilled staging and sale prep, my negotiating skills, and my ability to extinguish fires before they even get started.
Seller's Bill of Rights
I promise you this:
Thorough Diligence;
Clear Communication, even if it leads to difficult conversations;
Complete Honesty. I hold myself accountable for every deed I do (or don't);
100% Loyalty. I never forget that I am here to serve your interests and needs.
There is no formulaic, one-size-fits-all all approach for selling a home. Let’s set up an initial, informal meeting at your home and get to know each other. I don’t bring reams of sales material and market data with me (although I can if you wish), because every home is different. I want to listen to you and understand your home better. Only then should we discuss the best strategy for selling it.